Sustainable Strut: Reclaimed Runway's Revolution

Reclaimed Runway puts a new spin on fashion shows at St Andrews. In an era where fast fashion dominates, sustainability is more important than ever. Focusing on sustainability, Reclaimed shows that fashion and eco-consciousness can walk hand-in-hand down the runway. The theme of the show was ‘Cabinet of Curiosity’ and involved two parts, a runway walk followed by a personal showcase with the designers present. The show’s dedication to using reclaimed materials and promoting conscious consumption added an inspiring spin to the evening.

The show was held at the Bell Pettigrew Museum. The displays, such as the taxidermy, added a fun touch to the show, as there was always something to look at, even as you were waiting for it to start. If that wasn’t enough to entertain, beloved band Since Juniper was also playing, adding a vibrant atmosphere to the event. The tickets were priced at £6 and the show sold out quickly. As I watched, it was obvious why.

The layout of the show was unlike anything I’d seen, with the models weaving through the displays. The models were twirling, smiling, and waving at people in the audience. I saw a heartwarming moment of one of the models blowing kisses to her friends as she walked down the runway. I really enjoyed watching the models express themselves however they wanted. Their freedom of self-expression added depth to the show as each model became more than a canvas, breathing life into the pieces they wore. Notably, one of the models, Ufuoma, had the most beautiful gold stars in her hair throughout the show. All of the pieces were unique, and it was clear how much time had gone into making the show diverse and eye-catching. 

The Designer and Head Director, Aidan Ideker, showcased his first piece, 5cm 2, a geometric dress made from machine-sewn cotton squares. The piece was striking, and one I was left thinking about afterwards. They also included some beautiful dresses, such as a long, red, strapless ball gown paired with a black scarf and gloves. The show’s contrast came to life when a black veiled dress was followed by a white corset dress, creating a powerful interplay of light and darkness.

The audience’s energy was infectious, with people cheering as the models walked past them. The designers being present added a unique opportunity to connect directly with the creative minds behind the pieces. True to the theme, several pieces embraced an eclectic, whimsical aesthetic, blending unexpected materials, such as a skirt made from ties. 

Adding to the atmosphere, Juniper performed a selection of hits throughout the show. Their covers included Billie Eilish’s soulful ‘My Future’ and Stevie Wonder’s timeless classic ‘Isn’t She Lovely’. Their performance underscored the creative and lively energy of the evening. Seeing the models strut in time with the beat highlighted how integral they were to the show. 

What cemented this night as one-of-a-kind for me was the velvet, red pouch of gifts on each seat. The pouch included a gorgeous beaded bracelet, painted stones, a vintage stamp, and a cathedral sticker. It was clear how much organisation and planning went into the event.

Reclaimed Runway not only put a fresh spin on fashion shows in St Andrews but also highlighted the roles universities play in promoting sustainability. The show served as a reminder that fashion is a facilitator of change. The night offered everything — striking pieces, incredible music, and a gift bag. Alongside incredible shows, Reclaimed also hosts events, such as beginner sewing classes — so keep an eye out for what they do next!

Photo: Evie Francis Whyte